Anna Gilbert Creative

I do my own socials - why do I need a Social Media Manager?

Most of us have and use Facebook or Instagram, maybe even TikTok, LinkedIn, Twitter, and Snapchat. And as a small business owner, you may feel comfortable posting on your Facebook page…but are you only posting just when you remember to or can find a rare five minutes spare in your busy week?


Do you have a strategy for your social media posts that includes a variety of themes, a brand voice, and a clear purpose? Does your social media strategy consider the algorithms used? No? Well, then you may be missing an opportunity here.


Did you know that in Australia there are 21.45 million social media users with 6 million using social media for online shopping and 44.5% of Australians using Facebook!?



So let’s talk about algorithms! Facebook uses hundreds of variables and predicts the outcomes of your responses before you even see a post. When you start scrolling, that post you see at the top of your News Feed was selected over thousands of others as the post most likely to make you react and engage. That’s why quality content is so important! These algorithms are meant to filter out irrelevant and poor-quality posts so that the highest-quality content gets through.


Creating quality content is key and this is just one of many reasons why your business would benefit from hiring a social media manager.

Having a Social Media Manager in your corner can save you so much frustration and free up your time to focus on the other money-generating activities of your business. 


At Anna Gilbert Creative we can create regular posts that are consistent with your unique brand story and bring your desired tone of voice out both visually and with creative writing. We love working with our current clients and support them by creating engaging captions with their unique brand proposition and audience in mind, we research topics their audience wants to hear about, and we include graphic design, a hashtag strategy, and then schedule all posts at optimal times With the hard work done for them, all our clients need to do, is like their posts when they see them appear on their social media feed and engage with the comments😊.


We will work with you to create your complete social media strategy and help you to define your goals for social media marketing. We can also help to identify and define who is your target audience and what your target platforms should be. 


Whether it’s Facebook, Instagram, Reels, Videos, Stories, YouTube, TikTok, Pinterest, Blogs, or LinkedIn, we can help! Having an understanding of who your audience is and where they spend their time on social media is important.


There are many benefits of hiring a Social Media Manager for your business:

  • Helps set and reach goals
  • Track your progress & measure your results
  • Produce content that converts
  • Save time
  • Support your business goals
  • Grow your audience
  • Boost community engagement
  • Drive traffic to the website
  • Drive leads and sales
  • Set up engaging content
  • Start blogging
  • Focus on a few key channels
  • Define your themes and topics
  • Map out your hashtags
  • Set publication frequencies and goals
  • Build your social media content calendar

And when it comes to imagery and video that sets you apart in a crowded marketplace – we can not only curate these but professionally shoot them for you too! Whatever the platform, we can help.


We can take the stress off your hands so you can breathe easy knowing your digital marketing is covered. Ask us about Google Ads and SEO too! Contact Anna Gilbert Creative today and let’s get started on your creative social media marketing plan.

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