From logo design to font selection, colour palette and graphic design elements, a great brand style guide is what takes your business image from good to great! As a business owner, you want to make sure that every aspect of your marketing material is working together cohesively to establish a strong and recognisable brand. A brand style guide is a playbook for building a consistent visual representation that audiences will remember wherever they see it – across all marketing channels and touch points.
In this blog post, we will explore the importance of a brand style guide and how it can benefit your business.
Not just a logo design presentation, a brand style guide is a document that outlines the guidelines for creating marketing content in a consistent way. This includes guidelines for using fonts, colours, preferred imagery, as well as guidelines for writing style and tone of voice. Having a well-designed style guide can make it easier for writers and designers to get their jobs done faster, without having to make up the rules as they go
Consistency is Key
Your existing customers and potential customers should be able to recognise your brand easily no matter where they engage with it. This is where a brand style strategy comes in. It provides guidelines for using fonts, colours, and imagery across all marketing collateral, including your website design, social media, brochures, business cards, packaging, and advertisements. By creating a consistent look and feel, you can establish trust and familiarity with your audience, which can lead to increased brand loyalty.
Elevate your brand
Your brand is more than just a logo. It’s an entire experience that your customers have when they interact with your business. Think about Nike’s well-known swoosh and ‘Just Do It’ slogan. ‘Just Do It’ speaks volumes about the brand culture and every styled effort Nike make around this message is epitomised at every touch point. A brand style guide can help you elevate your brand by creating an authentic look and feel that is unique to your business. This can help you differentiate yourself from competitors, clearly define the experience a person might have when they pay for your product or service, and leaves a lasting impression on your audience.
Inform All Brand Touch Points
By creating a consistent brand identity, you can make sure that your target audience sees themselves reflected in your brand. This can help you establish a strong connection with your audience and increase the chances of them becoming loyal customers.
TIPS: Take your time, collect inspiration (we love stalking our favourite shopping hubs and photographing signage we love as well as flicking through magazines), build a clear picture of your target audience and what appeals to them, research, and commit to getting it right!
Creating a brand style guide is a long-term investment in your business. It’s not something that can be done overnight. It takes time, research, and commitment to get it right. The most essential starting points are figuring out what your brand values are and who your target audiences are. Getting this right from the start is an often-overlooked determinant of success.
Book a brand strategy session so we can discuss bringing a new brand to life or refreshing your existing brand, our team are passionate and experienced in strategy and graphic design on the Sunshine Coast for a style guide that will stand the test of time and get attention for all the right reasons.